Expertise in Product Management, Digital Marketing, Business Operations, Strategy & Finance
- Managed custom development of marketplace, guides, lead generation, and CMS engines from scratch.
- Managed both local and international teams based in India and Pakistan working with teams of product managers, engineers, designers and marketers.
- WordPress Admin Expert with experience deploying, migrations, managing technical integrations including DNS, CDN, SSL, and SQL database.
- Well versed in CMS systems and highly adaptable to new environments.
- Managed deployment of multiple online stores on the Shopify platform.
- Led migrations of multiple stores from other less scalable platforms to Shopify.
- Led large data migrations and deployment of CRM integrations into multiple organizations websites.
- Integrated automation in customer communication generating millions of messages.
- Multiple Google Cloud API integrations with Maps, Geocoding, reCAPTCHA, and Google Sign-in (OAuth)
- Led product integration with facebook, twitter, linkedin and google+ APIs to enable login and simultaneous posting on multiple social networks
- Booking engine aggregation using affiliate/partner API leveraging Expedia, Hotels.com, Trip.com, SnapTravel, Agoda, ZenHotels, & SnapTravel.com
- Guide aggregation integration leveraging Yelp, TripAdvisor, OpenTable, and Yahoo Local API.
- Manged multiple mobile app and mobile friendly websites for iOS and Android.
- Expertise in HTML, PHP, CSS, ASP, and Liquid
- Expertise in MySQL and MS SQL
- Cloud Hosting and Dedicated Host Management & Configurations
- CDN (Cloudflare) Configurations
- Google Ads Certified Professional with Partner Status from 2014-2020
- Bing Ads Accredited Professional 2014
- Experience managing search, display, video ads and retargeting campaigns.
- SEM Rush
- Search engine optimization expertise in research and link-building.
- Google Webmaster Tools Tracking.
- Build and managed multiple facebook pages
- Generated over 43,000 facebook followers on B2B page, leading the category
- Deployed automated post strategies resulting in tens of thousands of annual page engagements.
- Deployed, managed and optimized paid social campaigns on Facebook Ads Manager (Facebook & Instagram), Twitter Ads, and Linkedin Ads.
- Integrated automation in customer communication generating millions of marketing messages.
- Experience setting up, managing, and executing email marketing campaigns for millions of emails on Constant Contact, MailChimp, & SimplyCast.
- Generated hundreds of thousands of leads for marketplaces and guides.
- Setup and management of Google and Facebook Pixels for retargeting campaigns on both platforms.
Business Operations, Strategy & FinaNce
- Built and executed business plans and pitch decks from concept to launch for multiple ventures including developing financial models.
- Managed corporate governance including local, state and federal requirements.
- Hired, trained and managed personnel in areas including product management, digital, marketing, design, accounting, legal, software engineering and hardware engineering.
- Well versed in intellectual property with experience attaining copyrights, trademarks and patents on both physical and digital products.
- Managed portfolio of nearly 10,000 internet domain names including registrations, sales, acquisitions, and dispositions.
- Develop, execute and manage business financial models.
- Preparation and review of monthly, quarterly and annual profit & loss and balance sheet.
- Sourced equity and debt financing for multiple companies.
- Oversee accounting and annual tax preparation and filing.
- Conducted market studies, feasibility reports, appraisals, and valuations for banking, development & financing projects for both real estate and digital businesses.
- Led underwriting on financing for assets totaling over $3 billion.
- Participated as lead consultant for sales offering of a successful 9-figure transaction.
- Provided investment counseling for a multi-million-dollar management contract.
- High level strategic planning for multiple organizations.
- Developed KPIs for all areas of businesses
Showcase of SOME OF MY WORK